Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As get more info digital engagement shift, rivalry between broadcas

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